HEY Y'ALL! Welcome or welcome back to my blog!! 😁
In this blog post, we are continuing the process of how to market music and seeing the results of my slideshow as an example!
But first, a side note: Guys, keep in mind this took two weeks to create. TWO WEEKS! That being said, I wanted to make sure for those of you who want to make your own music in the future that you understand it takes time. So. much. time! Make sure you are dedicated to your dream and are willing to put all of your effort into it. But don't worry! As Barbie always says, "You can be anything." (I'm so sorry for that...it was just such a good line for my point!😅)
Without further ado, let's dive in!
Recap of Planning and Brainstorming
As I've mentioned in part one, my group and I successfully researched case studies in relation to our band (SparkPlug), created a marketing campaign, and stated presentation plans to promote Sparkplug. In the research portion of my blog, I explained the genre we got and the process of choosing and researching our case studies. Most of my blog post was on the marketing campaign. (In my opinion, this was the most fun!...and stressful😄.) Some topics mentioned were the social media accounts we would use, collaborations we made, and merch we designed. (I also posted pictures of it, so check it out! I have it to say, they look fire!😍). Lastly, I listed some of our future plans for this project and an overview of preparing for the presentation.
Now that my group and I are finally finished with this project, let me explain the rest of the process. (Lights, camera, music! Okay, let's just go.)
Production and Post-Production
WE ARE DONE! Yay! I am proud of how it turned out!
As I've mentioned above, the production process was efficient. My group and I worked really well together, and everyone was pitching in to help. Ideas were thrown left and right, and I believe we all have creativity.
Although, there is always room for improvement.
While we were listening to presentations, our teacher wanted us to write constructive critiques for each group. When reading my group's critiques, I noticed this person who said that she felt there should have been related plans and objectives from our band put into the background information of our case studies to show relevance which I thought was a very good point. Someone else mentioned my flashcards; I now realize that flash cards (especially being the only member with them) took away a little of the confidence, so I want to work on memorizing the information and being more confident when public speaking. A change I would like to make is the music video; instead of it being a whole storytelling video, maybe we could have added voice overs. (However, I know that it can be tricky getting it right.) Other than that, our project had a great theme and was beautiful! And based on the critiques, several groups liked it as well. ❤
Presentation
In part 1, we had just discussed and gathered the information to put on our slides. First, we met up and looked over our music video. I really like it! I thought it was a great example of the theme we were trying to convey, which was women empowerment. The shots and angles that we utilized really help create a visual of our story. If you here like, "What the heck do shots and angles have to do with anything? Aren't angles only in math?" (Okay, you have to admit that was funny.😃) According to studiobinder.com, a camera shot is composed of the series of frames that are shot uninterrupted from the moment the camera starts rolling until it stops. For example, a medium shot, one of them most common shots used, is a frame from the waist-up. Here is visual from Titanic:
A camera angle, however, is used to specify the location where the camera is placed to take a shot. For instance, a a high angle, (one of the angles we used in our video), is when the camera points down at the subject. Here is an example from Avengers:
For the slideshow, we made sure it was organized in such a way that was understanding to our audience. Here is part of our PowerPoint:
We included a purple background to both appeal to our audience and to help make the SparkPlug logo stand out on the introductory slide. (That's why we avoided colors such as blue, red, and yellow). As I've mentioned before in part 1, our genre was alternative; in our slideshow, we spoke of the following: the target audience, its marketing and distribution trends, related (and alternative) case studies to our band, SparkPlug's marketing and distribution plan, the social media accounts SparkPlug would utilize, some teasers from our music video, tour dates and merchandise for SparkPlug, SparkPlug collaborations, our music video for SparkPlug, SparkPlug's future plans, our final statement for SparkPlug, and finally the sources we used for our research. I know this is a lot of information, but we had plenty of time to complete it all; you just have to be productive and manage your time wisely. For tours, we decided to put SparkPlug in a tour with Panic! At the Disco because our band's popularity would increase by singing with people who are well-known.
The last thing to do: present. Guys, I don't know about you, but I DESPISE oral presentations. I'm a shy person, so talking, (especially in front of the class), is difficult for me. When it was our day to present, we went last. (Everyone was stressed...guess I'm not the only one who doesn't like speaking. 😛) Every time I present, my heart starts pounding like crazy, and sometimes it's a little hard to breathe. However, the more I present, I realize I get more comfortable with starting conversations with people. Maybe, because of presentations, I've become more social...
Reflection
Overall, our project turned out nice and professional. We incorporated all the necessities and made it appealing to our audience. While completing this project, I learned several specific steps to do and information to include when promoting your music band or singer; the very first thing I learned is there was a process.😂 Some key elements that I was introduced were how to create and market a music campaign, how to present a marketing campaign appropriately, the type and amount of research that goes into a campaign, how to have patience, and collaborate with a group. I was also reminded of the importance of being independent in certain areas and the responsibility I had for both me and my group members. Now that we've finished and presented this assignment, we will be starting our Cambridge Portfolio project this Friday. (Super excited for it!😆) I already looked over the directions; it seems we will have to create a new fiction film. We will also have to create a film opening and a creative, critical reflection after we complete our film. Although this is a lot of work, I plan to be part of a group; not only will the workload be a little less, but it will also be easier to get help. The aspects of my marketing project will aid me in completing my Cambridge Portfolio Project because I will have to utilize similar elements from marketing music and practice them in the Cambridge one. Although at times this was the last thing I wanted to do, this marketing project helped me grow and, most importantly, increased my comfort-level for presenting. So, even though I'm still not sure what to expect, I'm ready to do this with the knowledge I have from the marketing project, lectures, websites, and notes. Let's do this! 😁😁
That's all folks!
So, there you have it! I hope you all enjoyed my step-by-step procedure and my lovely jokes! (C'mon. You know they were funny.) And for my music lovers out there, I hope this post inspired you to take on your dream as a music producer. Be sure to subscribe to my blog and share it with all your family and friends!
Until we "beat" again! (Okay, that one was really good! 😄)
(Below is also some parts of my blog if you didn't have a chance to see it :))
Research-For efficiency, we divided up the work; since there were four of us, we were each assigned a case study. I had the task to research Fall Out Boy; one of my group members listed important topics to state including marketing strategies, distribution methods, and audience interaction. As soon as my group members and I knew what to research, we finished our charts in no time.
Marketing Campaign-The very first step is to find a music singer/band name. After many suggestions were made, one of my group members said, "How about SparkPlug?" That's how the name came to be; "SparkPlug" is catchy, which will help us with promotion because it's likely that people will remember it. Our group made SparkPlug an all-women band with a lead singer; this setup connects to the message of our song, "empowerment," because women tend to be weak in people's eyes.
After we decided on the name, my group and I had to choose convenient social media platforms for our band.
Designing a logo was our next task.
Finally, we collaborated with different companies to boost our band's popularity. The collaborations we did were Vans and Monster.
Lastly, we made SparkPlug merch to hand out in concerts and different functions.
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